As part of the Feel Kozara project, funded by the European Union and the Federal Republic of Germany, the Conference “Adventurism as a perspective of sustainable development” was held to promote tourism and its readiness to respond to current challenges and risks in the field of active vacation and adventure tourism.
The goal of the Feel Kozara project, implemented by the Agency for Economic Development of Prijedor City “PREDA-PD”, is to create an outdoor tourist attraction and improve the offer by providing an exclusive experience based on active participation, authenticity, and personalization of tourist products of Kozara National Park, the city of Prijedor and local communities that gravitate to Kozara.
Stefano Donati, Head of the Banja Luka Regional Office at the Delegation of the European Union to Bosnia and Herzegovina stressed the importance of EU4Business projects such as Feel Kozara whose goal is to contribute to the development of the local economy and provide a model of sustainable tourism by exploiting natural beauty. Mr. Donati also said that Bosnia and Herzegovina is a place of huge tourist potential and that he hopes that this kind of example of good practice, such as the implementation of the Feel Kozara project, with the support of the European Union, can truly benefit all actors in tourism.
The two-day conference was held on June 23rd and 24th in the Kozara National Park and began with a tour of new and adapted tourist attractions developed within the Feel Kozara project, such as the Via Ferrata and adrenaline park.
Partners and associates of the Feel Kozara project, representatives of regional tourism organizations and small and medium enterprises had the opportunity to attend receptive tourism training where Biljana Marčeta, director and founder of the Tourist Organization “Magelan”, spoke about the chances for development of this branch of tourism in Kozara and cities that gravitate towards it.
During the panel discussion, support programs and perspectives for future tourism development were discussed, and successful tourism stories of final beneficiaries of the EU4Bussines project were presented: Association for Entrepreneurship and Business LINK, Kozara Cycling Club, Visitor Center Pecka, Mountaineering Association Klekovača, and Motel Bijele Vode.
“The Feel Kozara project, first of all, gave us new energy, because we recognized the interest of the project team for Kozara and the tourist offer of Kozara. By participating in the Feel Kozara project, we not only received equipment, but we also activated activities to improve the offer, thus going in the direction of building the “Kozarska cicvara” brand“, said Feel Kozara project user Vladislav Mirković from Motel Bijele Vode in Mrakovica.
“Feel Kozara is one of the most important projects in the field of tourism that is currently being implemented in this area. It provides an integrated approach and the involvement of a large number of different stakeholders in the process of creating and improving tourism products, but also the tourist offer of the local community. We managed to start the process of uniting individual initiatives and creating a unique tourist offer of the Podkozara region under one common brand Feel Kozara”, said Milena Gnjatović Simatović, project manager.
EU4Business is the European Union’s project aiming to strengthen Bosnia and Herzegovina’s capacity for economic growth and employment by fostering competitiveness and innovation in selected sectors. EU4Business is worth EUR 16.1, out of which 15 million is funded by the European Union and the EUR 1.1 million is funded by the Federal Republic of Germany. The project is jointly implemented by GIZ, UNDP, and ILO, from April 2018 to March 2022. EU4Business is part of the Local Self-Government and Economic Development Programme in Bosnia and Herzegovina supported by the German Government. For more information, please visit: www.eu4business.ba.